by Neysa Geocallo | Oct 8, 2026 | Business of Aesthetics
Good laser treatment pricing should start with your own costs—not the menu at the practice across town. Competitor pricing matters. However, it does not tell you whether your treatments are profitable. Two practices may charge the same amount while operating machines...
by Neysa Geocallo | Oct 5, 2026 | Business of Aesthetics
Managing two lasers in one office is fairly simple. Managing ten or more machines across several locations is different. At that point, you are managing a fleet. Good multi-location laser service requires more than scheduling repairs when something breaks. You need:...
by Neysa Geocallo | Oct 2, 2026 | Business of Aesthetics
Good laser operator training protects more than the patient. It also protects the equipment. Our technicians can often tell how a machine has been treated by the condition of its handpieces, optics, fibers, filters, and error history. Good operators develop good...
by Neysa Geocallo | Sep 29, 2026 | Business of Aesthetics
The aesthetic laser lifecycle is often much longer than the time one practice owns the machine. A laser may start in one office, move to a second owner, get refurbished, and continue working for years. Because of that, understanding the full lifecycle can help you...
by Neysa Geocallo | Sep 15, 2026 | Business of Aesthetics
A good laser inspection checklist should be completed before anyone announces an inspection. State regulators, insurers, buyers, and other reviewers may ask different questions. However, the same preparation helps in almost every situation. Know what equipment you...
by Neysa Geocallo | Aug 27, 2026 | Business of Aesthetics
Laser service records are more than paperwork. They document how your equipment was maintained, what technicians found, and how the system performed over time. That history can protect your practice while also preserving the value of your equipment. During a recent...
